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Edited by qqqpeter at 2019-11-12 15:38 reported that Jiang Guofei, vice president of Ant Financial Services, announced on the 11th in the Tmall Double Media Center that the blockchain has fully participated in this year's Tmall Double 11, which is played in the fields of authentic traceability, original "seller show" protection, small business loans, global trade, and other fields. The role of bringing a new experience to businesses and consumers. He said,

In the future, blockchain will transform life and business like mobile payments and become the infrastructure of the digital economy.


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Jiang Guofei said that 400 million Tmall overseas products from more than 100 countries have obtained "identity cards" on the blockchain this year, sweeping with Alipay, Tmall and Taobao. You can see the full link information from overseas procurement to domestic distribution. With this proof of identity, "trust in the transaction is naturally established".

In Jiang Guofei's view, the blockchain has great value in protecting user privacy and data security, improving social synergy efficiency, and reducing trust costs. But he said,
The blockchain can only be applied to the business and help the society solve the problem so that it can truly reflect the value.

Therefore, the first scenario of Alipay's blockchain technology in 2016 was applied to charitable donations. The charity fundraising rate is twice that of ordinary projects.

During the Tmall Double 11 this year, the power of blockchain technology has become more and more obvious. The blockchain has been applied to cross-platform pirates that have been a headache for businesses. Pirates have caused business losses to many businesses, but they have difficulty in defending their rights. Especially in cross-platform piracy, how evidence is judged to be effective has always been a problem. Before this year's Tmall double 11, Alipay launched a photo original protection platform for the merchants. The seller showed a one-click chain and completed the copyright deposit in one second. Under the witness of the judicial authorities and notary agencies, it became a "pirate rights protection". The ironclad certificate. According to statistics, during the Tmall Double 11 period, a total of 5 million "seller show" will be protected by the blockchain.

Alipay's blockchain technology has also helped Tmall Double 11 tens of thousands of small merchants get nearly 1 billion to promote the financing of goods. Blockchain application in supply chain finance, achieve flexible and reliable split flow of accounts receivable. It can solve the problem of financing difficulties and financing for small and micro enterprises at the end of the supply chain. So that more small and micro enterprises can obtain equal and efficient inclusive financial services.

At the same time, the efficiency of global trade has increased with the application of blockchain. This year, Tmall double 11, tens of thousands of small businesses choose "on the chain" certification status, cross-platform business, 5 minutes to get a "passport." It took a few days.

Up to now, Alipay blockchain technology has landed more than 40 application scenarios, including cross-border remittances, electronic bills, and genuine traceability, all of which are aimed at solving "real problems."

We are rapidly entering the digital economy era. With the progress of the Internet of Things, data, and computing technology, all industries are rapidly digitizing. However, a very interesting trend is that data is also being assetized.

In Jiang Guofei's view Where data and value need to flow, where efficiency is low, the application of blockchain technology is particularly fast.

Every year, Tmall Double 11 is a training ground for Alipay technology. It is hoped that the blockchain technology that has been tempered in this occasion can better serve the real economy and solve social problems.

Jiang Guofei believes that blockchain is currently only accelerating business. The first step of the process.

The prospects for blockchain business are very broad, but overall, we are still in the starting stage today.


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